The Empowered Brand Playbook is your step-by-step system to define your voice, sharpen your presence, and lead with clarity across every platform.
No more second-guessing. No more flying under the radar. Just strategy, structure, and unapologetic alignment.
This isn’t a feel-good branding guide.
It’s a battle-tested system to help you build the kind of brand that gets noticed, earns respect, and aligns with how you actually want to live and lead.
Inside the Playbook, you’ll get:
The One Of The Few® Framework
— My 3-phase, 8-principle brand + leadership system designed to help you define your foundation, execute with purpose, and finally feel like you’re winning in work and life.
The Digital Digest Footprint
— A built-in social media setup + brand alignment tool so you can clean up your digital presence and build a platform that reflects your real value.
Clarity Prompts + Planning Pages
— Strategic journaling and planning exercises that will help you dial in your message, presence, and mission — so you’re never “winging it” again.
Curated Tools + Resources
— Skip the trial and error. Each section includes vetted tools, tech, and trusted sources to fast-track your progress and eliminate guesswork — so you can move forward with confidence and clarity.
You’re not new to the game — but you’re tired of spinning your wheels, overthinking your brand, and wondering if what you’re putting out there actually reflects your value.
You’ve built success on paper, but your presence doesn’t match the depth of what you bring.
You’re leading teams, closing deals, or building something meaningful… but when it comes to your message? You’re still winging it — or worse, staying quiet.
This Playbook is for you if:
You’re craving more alignment between who you are and how you show up — but you’re not sure where to start
You’ve achieved success on paper, but it doesn’t feel as fulfilling as it should
You’re tired of reacting to what’s expected and ready to define what success actually looks like for you
You ache to build something bigger than yourself — but first, you know you need to reconnect with your voice, values, and purpose
You’re ready to strengthen your foundation so everything you build next is solid, intentional, and truly yours
You want a repeatable structure to clarify your identity, clean up your digital presence, and organize your brand across every platform
Whether you’re a business owner, consultant, professional, or creative — this is for the Few who are ready to stop blending in and start building with precision.
This playbook pushed me beyond my comfort zone, helping me set and work towards bigger goals than I ever imagined.
Jill C. - Travel Expert, Content Creator
You have been a HUGE help with growing my movement and I cannot thank you enough! Your ideas, help, expertise and knowledge has been a game-changer with how I show up online!
Matt E. - Content Creator
I didn’t create this Playbook in theory—I created it through experience.
After years of building a life I was proud of—fit, fulfilled, and full of wild adventures—I stopped to ask myself:
What was I doing, on repeat, that made this possible?
That’s how the One Of The Few® Success System was born.
It’s the same system I used to get in the best shape of my life, outlearn everyone in the room, and create a leadership brand that opened doors around the world.
And when I started sharing it?
I heard the same thing over and over: “I don’t want another course. I just want someone to tell me what works.”
So that’s what I did.
This Playbook gives you the clarity, structure, and tools to build your foundation—with no fluff, no guesswork, and no pretending to be someone you’re not.
If you’re ready to get real, get clear, and finally make your move—I’m with you.
—Tami
- Tami McVay
This isn’t about building a brand to fit the algorithm.
It’s about stepping into the powerful version of you that your brand has been waiting for.
Because the truth is — your voice, your presence, and your impact can’t fully land until
you do.
After working through the Empowered Brand Playbook, you’ll be able to:
Speak about what you do with clarity, confidence, and conviction
Clean up your digital presence so it reflects your identity, values, and goals
Make strategic decisions about what to say, where to show up, and what to ignore
Align your leadership with how you actually want to live — not just what looks successful from the outside
Stop blending in and start showing up with a voice, vision, and presence that earns real respect
This isn’t just personal brand work. It’s how the Few lead — with mission, message, and movement in sync.
Here's what you get:
The Empowered Brand Playbook – Your step-by-step guide to uncovering your identity, aligning your brand, and building with intention
AI Power Prompts – Thought-provoking questions + interactive space to go deep and stay focused
Tami’s Proven Frameworks – Pulled from decades in the trenches: USMC discipline, corporate strategy, and entrepreneurial agility
Templates, checklists & pro tips – Get clarity, take action, and stop spinning
Curated tools & trusted resources – So you don’t waste time trying to figure out what works
Bonus:
The Digital Footprint Digest – A separate companion PDF that shows you exactly how to optimize your social profiles, clean up your online presence, and make your brand unmissable at first glance.
Total value: $1800
Your Investment: $497
I’m confident in the power of this Playbook—because it’s the exact system I’ve used to create alignment, clarity, and momentum in my own life and leadership.
If you go through the Foundation phase within 14 days and still don’t feel significantly clearer or more confident in how you're showing up—I won’t offer a refund.
I’ll offer you a private strategy call.
Because if something’s not clicking, I want to help you break through it.
No fluff. No excuses. Just real leadership.
Nope. No modules. No videos. Just powerful prompts, frameworks, and tools that guide your actions and decisions—fast. You'll get access to The Few HQ where you can download the PDFs.
Nope—it’s a beautifully designed, instantly downloadable PDF you can start using right away. Print it, mark it up, or keep it digital—it’s yours to work with, for life.
That depends on how fast you implement. Most people feel a shift in clarity within the first hour. This isn’t theory—it’s execution.
Then it’s time to upgrade. The Playbook helps you align, refine, and elevate what you’ve built so it actually works for you.
If you’re a leader ready to be known for what you stand for and build something meaningful, this is for you—business or not.
For support issues or questions, please email [email protected]
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